About Us

Tracey Welson-Rossman

Tracey is the founder of TechGirlz.
She is also a founding member of, and Chief Marketing Officer for, Chariot Solutions, a Philadelphia-based Java and open source software development and consulting firm. Tracey has created the branding and marketing strategy for Chariot, helping it to grow from 10 employees in 2002 to 50. She is also responsible for managing the strategic planning process, as well as spearheading Chariot’s sales efforts.

After graduating from Drexel, Tracey started her career in retail management and advertising sales. She learned about lead development, marketing, and distribution in these roles, but what she really learned was that she’s an entrepreneur at heart. In 1996, Tracey bought a New Jersey-based child transportation company called KangaKab. In 1999, with revenues at $2.5 million and having started a branch in Pennsylvania, Tracey sold KangaKab.

As the director of sales & marketing for accounting software provider Skylight Systems, Tracey developed and executed marketing and channel efforts around one of the first-ever hosted accounting products. This program supplemented the existing sales of RFS, Skylight’s server based flagship product. It was very early on for the web-hosted software concept, but several firms began to use this product for their clients.

Tracey is also the founder and current chair of the Emerging Technologies for the Enterprise Conference, (ETE), which is held in Philadelphia each year. ETE attracts world-renowned thought leaders in cutting-edge technologies and serves as a community forum for regional technology companies.

Tracey is one of the founding board members of Philadelphia Startup Leaders, a regional organization dedicated to growing technology startup businesses (www.phillystartupleaders.org).

Yasmine Mustafa

Yasmine Mustafa is constantly involved in different ventures. Her two main passions at the moment
are 123LinkIt.com and GirlDevelopIT. 123LinkIt is a blog advertising company with the #1 most
downloaded WordPress affiliate tool. The software scans blog posts and transforms product
keywords into affiliate links. GirlDevelopIt aims to repair the wide gender gap in development
by focusing on helping women learn how to program in a supportive and fun environment. When
she has free time, Yasmine enjoys people watching and playing poker.

Karen Stellabotte

Karen is a passionate, dedicated professional who enjoys helping people. She is a leader with
extensive experience in commercial operations in the Pharmaceutical Industry. For the past
19 years, Karen has worked for Pfizer, formerly Wyeth Pharmaceuticals, as Senior Director of
Commercial Operations where she led a management team that was responsible for compliant
promotional processes and meeting the commercial business challenges and objectives.

Scott Messer

No one likes being sold, so “Stop selling your ‘stuff’ and start letting your prospects buy their
dream.” These words embody Sales Evolution’s Guess Free Selling coaching program, a powerful
methodology analogous to applying Truth Serum to your prospects and clients that gives you what
you need to determine if they qualify for you (you no longer have to try to qualify for them).

Scott brings to Sales Evolution a blend of leadership, management and communications skills,
along with a diverse background of experience in firms ranging from large, established companies
to early stage ventures. He has built strategic alliances, co-founded start-ups, overseen two
mergers and acquisitions, and built new business units. He is a past President of the Sales and
Marketing Executives International (SMEI), Philadelphia Chapter, an organization dedicated to
professionalizing the sales vocation through education and a member of Vistage.

Scott has an uncanny ability to cut through the static and get to the real issues in any buying
situation. His skill and knowledge of understanding a prospect’s real goals and objectives are
transferred to clients who need to learn better skills to elevate their sales and marketing efforts.
This is why so many clients turn to him for coaching when confronted with those really tough deals
that need to go forward.

Originally from Pittsburgh, and a Penn State graduate, Scott moved to Philadelphia in 1994. When
not working, he spends his time with his wife Evelyn, a Mathematics Professor at Rowan University,
and 21-year-old daughter, Hannah. Golf, reading, and working out at the gym occupy his remaining
downtime.

Lindsay Lindstrom

Lindsay Lindstrom is an Academic Developer Evangelist in Microsoft’s Developer and Platform Evangelism group, based in Pennsylvania. She graduated with a Bachelor of Science degree in Computer Science from the University of Southern California. During her time at USC, she worked with ABC and Wells Fargo supporting their web properties. In her current role she educates, excites and empowers students with technology, and she loves her job!

Blog: http://blogs.msdn.com/lindsay/
Twitter: http://twitter.com/LindsayInPhilly

Skip Shuda

Skip is the co-founder of Philly Marketing Labs, a Social Media and Internet Marketing company that
partners with mid-sized businesses to provide visibility to profitability using diital marketing and goal-
driven dashboards. Skip and his team employ Social and Search channels coupled with community
building tactics to drive results. Skip has a passion for building Internet and software companies and
guiding others who seek to do the same. In the mid-90’s he started an eCommerce software company that
created one of the world’s first online banking systems for Bank of America.

He has provided Web marketing and strategic guidance to brands like Comcast Corporation, The
Vanguard Group and Mellon Financial. Skip serves on the advisory board of a number of technology
startups and teaches entrepreneurship at the Wharton Small Business Development Center. In addition
to working with TechGirlz, his volunteer work includes donating time to The Philadelphia Academy,
Integral Philly and The Main Social Media Meetup.

Skip has his BS in Computer Science from University of Delaware and his MS in Computer Science
from Villanova University. He has a certificate in Integral Theory studies from JFK University. He has
certifications in SEO, Web Analytics and Landing Page Optimization. He holds a black belt in Aikido and
enjoys camping, big picture thinking and spending time with his family in Wayne, Pa.

Anita Garimella

Anita Garimella Andrews is a senior Internet and software product management executive
with almost 15 years e-commerce experience – most recently she was VP, E-commerce at
Nutrisystem. She has expertise in building B-to-B and B-to-C platforms, social gaming and viral
metrics optimization, search and advertising, user experience design, online marketing, and
social networks. She currently is CEO of Sepiida, an Internet marketing optimization and product
management services company, whose clients include Zynga Games Network, Haymarket Media,
Coveroo, and Real WaterSports.

Anita holds a Master’s Degree in Computer Science from Stanford University with a specialization in
Human-Computer Interaction. She earned her B.A. from New York University majoring in Politics
with a minor in Mathematics. She is a member of the Mayor Nutter’s Digital Philadelphia task
force and also on the Board of the Alliance of Women Entrepreneurs (AWE). She teaches product
management and online marketing internationally.

Anthony Gold

Anthony is the CEO of Healthy Humans, a doctor-directed portal helping people with chronic illness lead healthier lives. Healthy Humans has received two rounds of funding from Ben Franklin Technology Partners and recently completed their production launch Prior to this, Anthony was the Vice President and General Manager of the startup Open Source Business within the $6B Unisys Corporation.